Sarah E. Gollust

Health Policy and Management
School of Public Health
Twin Cities

Award Year
2014
University Award
McKnight Land-Grant Professorship
No Monument Location

Leveraging Communication Science to Illuminate and Overcome Health Policy Challenges

Ideally, health research would lead to clear, effective messages and broadly accepted policies promoting health. Often, however, that’s not the case. Sarah Gollust integrates communication science into health policy to analyze the process through which health information is translated into media, shapes public opinion, and affects policymaking. In her assessments of obesity policy, cancer screening, and the Affordable Care Act, Gollust identifies challenges that arise in the translation process,thus informing more effective communication strategies.