Information & Decision Sciences
Carlson School of Management
Twin Cities
Award Year
2018
University Award
McKnight Presidential Fellow Award
No Monument Location
Gordon Burtch does pioneering work on the topic of online crowdfunding. His research explores and quantifies the influence and economic impact of social mechanisms on individual participation in, and contributions toward, online venues. His work has explored the antecedents and economic consequences of peer influence and individual anonymity amongst contributors, as well as the impact of supplying users with website anonymity features. His work on user-generated content (UGC) has explored the impacts of platform policy and design interventions that interact with social mechanisms, like social norms and social presence, to influence the volume and characteristics of UGC, such as online reviews.